The Praxis Blog

Welcome to the Praxis blog, where we explore the frontier of modern productivity.

Own Your Writing Platform

Publishing a book is like running for political office. There are a lot of people out there who you want to take a certain action, at a certain time and place in the future. With political campaigning, that action is to vote. With book campaigning, it is to buy your book. In both cases, you

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Evaluating Your Book Idea

In the beginning, is a message. You have something to say. A message that wants to get out of you. That needs to get out of you or else it will keep you up every night and drive you crazy. At some point, the idea occurs to you like a voice from heaven, “I should

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The Complete Guide to Landing a Book Deal

I recently signed a six-figure book deal with Simon & Schuster for my book Building a Second Brain. As a first-time author, and in the midst of the greatest economic crisis in a generation, this is a spectacular outcome. It took a year of hard work, a team of editors and advisors, and countless proposal drafts and

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The Lifecycle of a Profitable Online Course

I recently joined Chris Sparks to discuss the evolution of online education and identify the fastest path to creating profitable and sustainable online courses. In case you didn’t know, I’ve created 5 successful online courses which have generated over two million dollars in sales. My flagship course, Building A Second Brain, has been taken by more

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How To Work Effectively With A Personal Assistant, with Tim Francis

It is NOT easy OR cheap to “hire a VA.” But if done right, it is profoundly transformational not just for your daily workload but for your quality of life. I recently hosted a comprehensive, two-hour online workshop with the founder of Great Assistant, Tim Francis. Tim’s company is a three-part hydra: one part recruiting service, one part

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Interview on the Talk of Today Podcast with Sam Barton

I recently joined Sam Barton on his podcast Talk of Today. We had a pretty wide-ranging discussion, covering where people go wrong when it comes to organizing their information, general thoughts about Twitter, the social platform responsible for this conversation, my life philosophy Servant Hedonism, a bit about trauma, and why I’m an arms-dealer for smart people. Listen on Stitcher or

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Latinos Who Tech: How to Become a Digital Nomad with Lauren Valdez

My partner in business and life Lauren Valdez recently sat down to speak with Hugo Castellanos on his podcast Latinos Who Tech. They talked about our path to becoming digital nomads and moving to Mexico City, how we navigate disagreements while running the business together, and her uniquely Latina take on productivity and knowledge management.

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