I recently completed an intensive 10-week accelerator for online courses called Email Boss. 

The program was one of the greatest educational experiences I’ve ever had. I learned more about online marketing and persuasive psychology in 10 weeks than in the previous 6 years of trial and error in online marketing combined.

In this article, I want to share the most valuable lessons I learned. I hope to save other content and course creators some of the pain and frustration I’ve experienced trying to figure it all out by myself. 

I believe the knowledge of how to sell online courses is THE linchpin in making online education effective, profitable, and impactful. There are so many people in the world with priceless knowledge to share, and many of them write blog posts, record videos, or even publish courses. But just because you build it, doesn’t mean they will come. There is an entire industry dedicated to selling information products online. We need to start by learning the best of what has come before us.

The program is called Email Boss, and is taught by online course marketing expert Billy Broas. It is open only to established course creators, and delivered live to small cohorts that meet twice per week.

I found out about Billy from a blog post featured by the online course platform I use, Teachable. His company Linchpin Media is the only “Teachable Expert” recommended for sales and marketing consulting. Billy has an extensive 10-year track record of selling his own courses and working with clients in over 30 niches to sell theirs.

Here is what I learned in Email Boss.

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