We are officially launching cohort 13 of Building a Second Brain (BASB), our flagship online course on how to save your best ideas, organize your knowledge, and use it to lead a fulfilling life with more ease and less stress. We’ve spent the last 5 months making a new round of radical improvements to every
I recently hosted Dan Charnas, author of the book Work Clean: The Life-Changing Power of Mise-en-Place to Organize Your Life, Work, and Mind (affiliate link), for an in-depth conversation about the most interesting, impactful principles from his work. Dan takes us on a fascinating journey through his career in the music business, as one of the first
I recently hired designer and writer Michael Dean to summarize my Building a Second Brain course in visual form. Michael is the writing coach and lead facilitator for The Writer’s Studio, a new cohort-based writing workshop he recently launched in partnership with David Perell. I asked Michael to take the course as a participant, and to document the main lessons
I recently taught this workshop on How to Take Digital Notes, hosted by Teachable, the online learning platform I use for my courses. This is an introductory workshop for people just getting into this crazy world of Second Brains, personal knowledge management, and digital notetaking. I presented some of the core concepts you’ll need to know
I recently joined David Duncan to discuss his new book The Secret Lives of Customers which teaches the Jobs-To-Be-Done (JTBD) framework using the intriguing format of a detective story. The basic premise is that consumers “hire” a product (or service) to perform a certain “job” for them. I’ve used JTBD in my own business to figure
I recently sat down with Nathan Barry, Founder of the email marketing platform ConvertKit, for a super in-depth discussion about my philosophy and strategy for building an audience via a weekly email newsletter. You can watch the 80-minute interview on YouTube or listen to it as a podcast. I switched from Mailchimp to ConvertKit in August of 2019,
In the summer of 1964, a young engineer at NASA named Gary Flandro was assigned a seemingly mundane task: to study ways of exploring the outer gas giants of our solar system. These planets didn’t get as much attention as our near neighbors, and remained largely unknown. As he researched the possibilities, Flandro made a
On January 9th, 2021 we’ll kick off our third annual workshop The Annual Review, which we’ve just opened for purchase. It is a virtual workshop taking place over two days, Jan. 9 and 10, where David Perell and I will lead you through the process we’ve developed over more than 10 years of combined experience. Doing a
As I start writing this year-end review, the latest in a long line of year-end rituals, I’m filled with an overwhelming sense of gratitude. Even more than usual. In 2020 so many people around the world got sick, lost their jobs or businesses, or their lives. I want to start this ritual grounded in that
I recently discovered a treasure trove of family home videos stretching back almost 40 years. The earliest video was from my parents wedding in 1981 in São Paulo. The footage was grainy and barely in color, and looked like it was taken by a professional crew. Consumer camcorders hadn’t even been invented yet. The more
I was very happy to receive an invitation to join Noah Kagan, influential online marketer and founder of Sumo Group, on his podcast. I’m officially on hiatus from interviews this year while I write my book, but I couldn’t say no. I remember back in 2012 when I first arrived in San Francisco to start
This guide details the exact gear I used to make my personal documentary film Wayne Lacson Forte: On My Way To Me. For the full story behind the film, read here. My priorities were: The most minimal and affordable gear possible, since this was an experiment Products that were highly adaptable and could be repurposed for other