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Crafting a Book Proposal

Your proposal is like a business plan for your book. It needs to justify why your book is worth not just years of your time and effort, but the time and effort of dozens of professionals around the country (and maybe even around the world) who will be needed to get your book on shelves.

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How To Work Effectively With A Personal Assistant, with Tim Francis

It is NOT easy OR cheap to “hire a VA.” But if done right, it is profoundly transformational not just for your daily workload but for your quality of life. I recently hosted a comprehensive, two-hour online workshop with the founder of Great Assistant, Tim Francis. Tim’s company is a three-part hydra: one part recruiting service, one part

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My 26 Favorite Essays of 2019

As part of my year-end review, I always review my favorite reading of the year. These usually tend to be “long-form” online essays diving deep into interesting ideas. Revisiting my notes on these articles serves three functions: Helps me absorb their ideas more deeply Serves as a reminder to think about how I can use

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Interview with Billy Bross of Email Boss

This is an interview with my online course marketing coach and creator of the Email Boss program Billy Bross. It is an in-depth discussion into what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course

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Tiago’s 2019 Mid-Year Review

The following are the results of my Mid-Year Review, which I do every year around the beginning of July. It is a simple process of reflection and journaling I did over two evenings about a week apart, in about 2 hours for each half. I hope you find it valuable for any review process you

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The BASB Customer Persona

I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample

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