Marketing

Crafting a Book Proposal

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Own Your Writing Platform

Publishing a book is like running for political office.

There are a lot of people out there who you want to take a certain action, at a certain time and place in the future. With political campaigning, that action is to vote. With book campaigning, it is to buy your book.

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The New Forte Labs Website

I’m very pleased to officially present the new Forte Labs website! Here’s what’s new: New logo I had designed my last logo in about 15 minutes using cheap software, and it wasn’t up to the task of representing the company any longer. The WordPress developer created it as part of the site design, and I think…

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Interview with Billy Broas

This is an interview with my online course marketing coach Billy Broas. It is an in-depth discussion on what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course Homebrew Academy, and now helps other course…

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Email Boss: My Top Learnings from an Online Course Accelerator

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The Building a Second Brain Chain of Beliefs

I recently joined an online course “accelerator,” in which a course marketing expert coaches 5 course creators through 10 weeks of exercises and experiments to level up their marketing efforts. It’s been a fascinating journey already, and I’ll be sharing bits and pieces of what I discover here on the blog. One of the most…

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Top 10 Things I Learned from Chimp Essentials

I recently completed an online course called Chimp Essentials, by well-known writer and freelancer Paul Jarvis. The course teaches everything you need to know to be able to effectively use the email service provider Mailchimp for your online communication and marketing. I took Chimp Essentials to finally get serious about email marketing after years of…

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The BASB Customer Persona

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Crafting a Book Proposal: The Onboarding Questionnaire

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My 10-Step Book Publishing Strategy

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The Case for Traditional Publishing for Full-Stack Freelancers

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