Marketing

Introducing Building a Second Brain 11: Idea Inception

I recently rewatched Inception, the blockbuster film directed by Christopher Nolan. The film takes place in a world where “dream sharing” technology has been developed by the military for training purposes. By hooking a group of people up to a special device and putting them to sleep at the same time, a team of dream

Read More →

Crafting a Book Proposal

Your proposal is like a business plan for your book. It needs to justify why your book is worth not just years of your time and effort, but the time and effort of dozens of professionals around the country (and maybe even around the world) who will be needed to get your book on shelves.

Read More →

Own Your Writing Platform

Publishing a book is like running for political office. There are a lot of people out there who you want to take a certain action, at a certain time and place in the future. With political campaigning, that action is to vote. With book campaigning, it is to buy your book. In both cases, you

Read More →

The New Forte Labs Website

I’m very pleased to officially present the new Forte Labs website! Here’s what’s new: New logo I had designed my last logo in about 15 minutes using cheap software, and it wasn’t up to the task of representing the company any longer. The WordPress developer created it as part of the site design, and I think

Read More →

Interview with Billy Bross of Email Boss

This is an interview with my online course marketing coach and creator of the Email Boss program Billy Bross. It is an in-depth discussion into what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course

Read More →

The Building a Second Brain Chain of Beliefs

I recently joined an online course “accelerator,” in which a course marketing expert coaches 5 course creators through 10 weeks of exercises and experiments to level up their marketing efforts. It’s been a fascinating journey already, and I’ll be sharing bits and pieces of what I discover here on the blog. One of the most

Read More →

Top 10 Things I Learned from Chimp Essentials

I recently completed an online course called Chimp Essentials, by well-known writer and freelancer Paul Jarvis. The course teaches everything you need to know to be able to effectively use the email service provider Mailchimp for your online communication and marketing. I took Chimp Essentials to finally get serious about email marketing after years of

Read More →