Marketing

Interview with Billy Bross of Email Boss

This is an interview with my online course marketing coach and creator of the Email Boss program Billy Bross. It is an in-depth discussion into what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course

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The Building a Second Brain Chain of Beliefs

I recently joined an online course “accelerator,” in which a course marketing expert coaches 5 course creators through 10 weeks of exercises and experiments to level up their marketing efforts. It’s been a fascinating journey already, and I’ll be sharing bits and pieces of what I discover here on the blog. One of the most

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Top 10 Things I Learned from Chimp Essentials

I recently completed an online course called Chimp Essentials, by well-known writer and freelancer Paul Jarvis. The course teaches everything you need to know to be able to effectively use the email service provider Mailchimp for your online communication and marketing. I took Chimp Essentials to finally get serious about email marketing after years of

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The BASB Customer Persona

I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample

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Crafting a Book Proposal: The Onboarding Questionnaire

I previously wrote about my thought process for why and how I’ve decided to publish my book Building a Second Brain with a traditional publishing house. I’ll try to share with you in as much detail as possible my journey, starting with my first challenge:¬†crafting the book proposal. The book proposal is the lynchpin of

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