Marketing

The Keystone Course Accelerator: Cohort 2

The online education industry is blowing up. Projected to grow by 247 billion dollars by 2024, online education is now known simply as “education.” Years’ worth of growth is happening in months as traditional institutions struggle to keep up and everyone from K-12 students to college students to professionals desperately seek ways to connect and learn

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My Interview with Nathan Barry on The Art of Newsletters

I recently sat down with Nathan Barry, Founder of the email marketing platform ConvertKit, for a super in-depth discussion about my philosophy and strategy for building an audience via a weekly email newsletter. You can watch the 80-minute interview on YouTube or listen to it as a podcast. I switched from Mailchimp to ConvertKit in August of 2019,

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Introducing the Keystone Course Accelerator

“Honestly, I feel like more people should know about you and your content.” That’s how the email from a guy named Billy started. It was April 2019, and I was at a crossroads. I had been teaching my Building a Second Brain course for a couple years at that point. I’d had success, but the

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I’m speaking at Teachable’s “Share What You Know” Summit

It is June of 2016, and I’m sitting quietly at my computer in a trendy cafe in downtown Oakland, California. I’m gulping down a huge, over-sweetened chai latte and sweating profusely as I log in to my computer. I’m incredibly stressed out, and using the sugar as a coping mechanism. I’m sweating not because I’m working

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Introducing Building a Second Brain 11: Idea Inception

I recently rewatched Inception, the blockbuster film directed by Christopher Nolan. The film takes place in a world where “dream sharing” technology has been developed by the military for training purposes. By hooking a group of people up to a special device and putting them to sleep at the same time, a team of dream

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Crafting a Book Proposal

To view this post, become a Praxis member. You can join for $10 per month or $100 per year. Members get access to: Instant access to the full archive of past members-only posts 1–3 new exclusive posts per month, including in-depth tutorials, deep dives into new ideas, guest interviews, and virtual workshops Members-only comments and

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Own Your Writing Platform

Publishing a book is like running for political office. There are a lot of people out there who you want to take a certain action, at a certain time and place in the future. With political campaigning, that action is to vote. With book campaigning, it is to buy your book. In both cases, you

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The New Forte Labs Website

I’m very pleased to officially present the new Forte Labs website! Here’s what’s new: New logo I had designed my last logo in about 15 minutes using cheap software, and it wasn’t up to the task of representing the company any longer. The WordPress developer created it as part of the site design, and I think

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Interview with Billy Broas

This is an interview with my online course marketing coach Billy Broas. It is an in-depth discussion on what really matters in the marketing of online courses, contrary to what most programs promise (10 easy steps to a profitable online course!). He built and sold his own course Homebrew Academy, and now helps other course

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Email Boss: My Top Learnings from an Online Course Accelerator

To view this post, become a Praxis member. You can join for $10 per month or $100 per year. Members get access to: Instant access to the full archive of past members-only posts 1–3 new exclusive posts per month, including in-depth tutorials, deep dives into new ideas, guest interviews, and virtual workshops Members-only comments and

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