Marketing

My Interview with Nathan Barry on The Art of Newsletters

I recently sat down with Nathan Barry, Founder of the email marketing platform ConvertKit, for a super in-depth discussion about my philosophy and strategy for building an audience via a weekly email newsletter. You can watch the 80-minute interview on YouTube or listen to it as a podcast. I switched from Mailchimp to ConvertKit in August of 2019,

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Introducing the Keystone Course Accelerator

“Honestly, I feel like more people should know about you and your content.” That’s how the email from a guy named Billy started. It was April 2019, and I was at a crossroads. I had been teaching my Building a Second Brain course for a couple years at that point. I’d had success, but the

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I’m speaking at Teachable’s “Share What You Know” Summit

It is June of 2016, and I’m sitting quietly at my computer in a trendy cafe in downtown Oakland, California. I’m gulping down a huge, over-sweetened chai latte and sweating profusely as I log in to my computer. I’m incredibly stressed out, and using the sugar as a coping mechanism. I’m sweating not because I’m working

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Introducing Building a Second Brain 11: Idea Inception

I recently rewatched Inception, the blockbuster film directed by Christopher Nolan. The film takes place in a world where “dream sharing” technology has been developed by the military for training purposes. By hooking a group of people up to a special device and putting them to sleep at the same time, a team of dream

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Crafting a Book Proposal

Your proposal is like a business plan for your book. It needs to justify why your book is worth not just years of your time and effort, but the time and effort of dozens of professionals around the country (and maybe even around the world) who will be needed to get your book on shelves.

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Own Your Writing Platform

Publishing a book is like running for political office. There are a lot of people out there who you want to take a certain action, at a certain time and place in the future. With political campaigning, that action is to vote. With book campaigning, it is to buy your book. In both cases, you

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